This is when things get nerdy, so if real tech talk makes you feel woozy, please stop reading here and bring in your marketing guy. Implementing a basic advertising campaign on Facebook ads (Boost), Instagram Ads (Drops), Pinterest Ads, or SnapChat Ads is a great way to feel like you are a digital marketing guru. There is more to it as mentioned above, and that doesn’t even include automation of the feed that creates the catalog once, twice, three, or five times a day to ensure your ads do not allow for any drop off with increases or decreases to your inventory. We build product feeds for advertising on all these platforms and map event based engagement by users to display exact items, groups, or brands through on page scripts to customers. Are you ready to maximize your social media ad spend to increase your click through rate, thus lowering your Cost-per-thousand-impressions (CPM)? Cool.