Audio Video Business Marketing

Challenge

Create a website that can compete for audio video installation and sales in the world’s largest entertainment capital. The client’s previous “web guy” went missing, and they needed to move into a new site as soon as possible. We built an audio video web site with major local search engine results oomph because they didn’t want the site to be a stepping stone. Eleadist is an audio video marketing company that creates audio video websites and assists AV technicians in developing their online presence.

Strategy

Create a site structure that allows for growth through blogging and client services. Showcase their project portfolio with photo galleries and project details.

Approach

Because time was of the essence, we drew on our experience and did what we do best. Build!

The Process

The city of Los Angeles California is the world’s largest entertainment capital. We had a week to become advertising and marketing experts before we could build a website for our client.

Website Analysis

Unfortunately, because our client did not have access to their analytics, we had to make some assumptions. We don’t do assumptions, so we used some tools to review the site structure of other top competitors and made our best educated guess. The site now has measurable attributes to help us stay on top of the ebb and flow of traffic and stay ahead of stale web site content.

Keyword Research

Audio video is the name, but it isn’t how we played this game. We examined our end goals and discovered the best combination of keywords that would lead to completed sales.

Content Writing

Fresh content gleaned from the client and lovingly crafted. Although we are not experts, we listen and learn better than the average bear. We don’t pretend to be audio video installation experts; we let ourselves become them.

Website Optimization

Which keyword drives sales versus which keyword drives window shoppers with pipe dreams? If you already know the answer and how to get it indexed on Google and Bing, we aren’t worth your time or money. We would welcome the opportunity to work with you if you are open to our insights and analytical viewpoints.