Create a shopping site that generates more leads and provides additional tools for customers to help with making decision to install artificial turf.
Build shopping cart with product information and images. Add interactive Google Map to measure square footage of installation area. Build artificial turf installation costs VS DIY cost calculator.
Let customers choose options based on where they are through the process to allow them to become more informed and closer to becoming a customer.
We installed a lot of love into this build.
The soul of the previous website was good, but the need to change to a fully-responsive web site has come. It was prevalent in the Google Analytics reports that the previous site needed to be updated not only for customers on mobile phones, but for Google to continue to rank the site in their search index.
The internet has become more competitive and finding ways to grow a smaller company in the world of Amazon and Google has become more challenging. For a company needing content that is unique in their industry we looked at what everyone was doing and took it a step further based on keyword search results.
After spending time on numerous sites we felt their were tools that were missing for customers without providing their information upfront. We built tools that answer financing and measurement questions we often has when visiting other sites. We used these tools as means to create lead capture tools to drive more customers to their sales teams.
Our customers wanted a product cart without prices since every customers order quote is unique on inventory available, drop shipping costs, and types of turf. The client wanted to show how the quality of their American-made product separates them from cheaper off-shore competitors.
Not your average lead generation website.
It feels good to see results like this for something artificial, like turf.
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Personal Trainer Marketinglandry2021-02-15T15:29:47+00:00