Artificial Turf Marketing

Challenge

Build a shopping site that generates more leads and gives clients more options to assist them decide whether or not to install artificial turf.

Strategy

We need tools to help artificial turf businesses to generate more leads and engagement on their website. We started by creating a shopping cart with product details and photographs. Next, we added an interactive Google Map to calculate the square footage of the installation area. Finally we built an artificial turf installation costs calculator to compare paying the installer to fully install the artificial turf versus the DIY cost so customers can see the difference between the two.

Approach

Allow clients to select options based on where they are in the process to become more informed and closer to becoming a customer.

The Process

We installed a lot of love into this build.

Website Analysis

The former website had a good soul, however the time has come to transition to a fully responsive website. The prior site needed to be updated not only for users on mobile phones, but also for Google to continue to rank the site in their search index, according to Google Analytics reports.

Keyword Research

The internet has become more competitive and finding ways to grow a smaller company in the world of Amazon and Google has become more challenging. For a company needing content that is unique in their industry we looked at what everyone was doing and took it a step further based on keyword search results.

Lead Capture

We believed there were tools missing for customers without disclosing their information upfront after spending time on various sites. We created tools to solve funding and measurement questions we frequently encounter when visiting other websites. We leveraged these tools as means to construct lead capturing systems to drive more clients to their sales teams.

E-Commerce

Our consumers requested a product cart that didn’t show prices because each customer’s order quote is unique based on inventory availability, drop shipping charges, and grass type. The client wanted to demonstrate how the quality of their American-made goods distinguishes them from less expensive off-shore competitors.